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A simple drink list turned into our most important advertising and marketing tool

For a pub owner in Essen, MBE had been routinely printing inserts for menus such as weekly specials and other promotional actions. MBE recommended and convinced the client to redesign the pub’s food and beverage menu. The menu retrodesign involved a press cut of a beer mug, which untimately turned into the best “eye catcher” for those entering the cozy pub atmosphere.

The new marketing tool has become so popular that many patrons simply take it with them. This “souvenir” has become the best endorsement for our local pub.

Taking a new and original idea to transform our client’s long-standing traditional menu into an effective marketing tool is a great example of how we become a part of our customers’ businesses.

MBE Deutschland GmbH • Bundesallee 39-40a • 10717 Berlin • Tel. +49 30 72 62 090 • Fax +49 30 72 62 09-250 • mbe@mbe.de • www.mbe.de

Mail Boxes Etc./MBE Centers are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main national and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centers. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centers ("farming"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of MBE Worldwide S.p.A. (All Rights Reserved). The services offered by the individual MBE Centers can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorization of MBE Deutschland GmbH. We accept no responsibility with regard to the unauthorized use of the material available on this Internet site, the information and/or the data contained herein.
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