For a pub owner in Essen, MBE had been routinely printing inserts for menus such as weekly specials and other promotional actions.
MBE recommended and convinced the client to redesign the pub’s food and beverage menu. The menu retrodesign involved a press cut of a beer mug, which untimately turned into the best “eye catcher” for those entering the cozy pub atmosphere.
The new marketing tool has become so popular that many patrons simply take it with them. This “souvenir” has become the best endorsement for our local pub.