Sending printed letters - is that still contemporary in the digital era? Absolutely. Even if e-mails, WhatsApp messages and social media publications essentially dominate written communication today: The form letter still works excellently as an information and marketing tool. |
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The reasons for this are many - they range from a higher attention value compared to emails, to longer dwell times in the recipients' immediate environment, to effective image cultivation.
Even in the chapter of costs, the printed form letter can score points. Although printed matter - unlike e-mails - incurs printing and postage costs, but the investment pays off: according to a Analogpost study by Deutsche Post from 2020, the RoAS (Return on Advertising Spend) for printed mailings averages 990 percent. This means that every euro spent on creating and sending form letters brings in 9.90 EUR of additional revenue.
Mail Boxes Etc. is your partners for mail merge: we make sure that your mail merge letters are printed in the best quality, assembled to a high standard and sent out error-free.
Learn more about graphics & printing at MBE
Still many small and medium-sized companies produce promotional mailings and info letters themselves - in the mistaken assumption that this is economical. This ignores the commitment of human resources and the time required for printing, inserting and franking. If one also takes into account the enormously high error potential of creating mail merge letters in-house, it becomes clear: mail merge letters are an outsourcing issue. |
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Make sure that your letters attract attention and are guaranteed to be opened - by avoiding commercially available window envelopes! Promotional mail in cheap envelopes with a transparent address field (possibly still saying "To all households") is hardly effective. Much more eye-catching are letters in closed envelopes made of high-quality paper. Since we also offer sticker and label printing, we can easily add address labels to your form letters in closed envelopes |
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Whether it's direct mail, change notices or invoices: We handle your mail merge jobs quickly and effectively. We know what matters when printing and sending and what error sources to watch out for. Would you like to learn more about how you can use Mail Boxes Etc. to produce bulk mail in a highly convenient way and have it sent? Contact us, we will be happy to advise you.
Mail Boxes Etc. (MBE) is the world's largest graphic arts, printing, packaging and mailing services network, with more than 1,600 locations in more than 40 countries. We are locally your personal contact for printing and marketing solutions of all kinds. |
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