Create and send serial letters:
Serial marketing success


Sending printed letters - is that still contemporary in the digital era? Absolutely. Even if e-mails, WhatsApp messages and social media publications essentially dominate written communication today:

The form letter still works excellently as an information and marketing tool.

  Employee Sorts Envelopes for Mail Merge Letter | Mail Boxes Etc.

The reasons for this are many - they range from a higher attention value compared to emails, to longer dwell times in the recipients' immediate environment, to effective image cultivation.

Even in the chapter of costs, the printed form letter can score points. Although printed matter - unlike e-mails - incurs printing and postage costs, but the investment pays off: according to a Analogpost study by Deutsche Post from 2020, the RoAS (Return on Advertising Spend) for printed mailings averages 990 percent. This means that every euro spent on creating and sending form letters brings in 9.90 EUR of additional revenue.

Mail Boxes Etc. is your partners for mail merge: we make sure that your mail merge letters are printed in the best quality, assembled to a high standard and sent out error-free.

Learn more about graphics & printing at MBE

Why outsourcing makes sense

Still many small and medium-sized companies produce promotional mailings and info letters themselves - in the mistaken assumption that this is economical. This ignores the commitment of human resources and the time required for printing, inserting and franking.

If one also takes into account the enormously high error potential of creating mail merge letters in-house, it becomes clear: mail merge letters are an outsourcing issue.

  Employee Sorts Mailings by Mail Merge | Mail Boxes Etc.

Here's how Mail Boxes Etc benefits you with mail merge:

  • All-inclusive service: We take care of the entire production and shipping process.
  • No work for you: We only need the mail merge content and addresses from you - we take care of everything else.
  • Mailing personalization: On request, we ensure that the salutation in the letter text corresponds to the addressing by name. You can then address your customers personally ("Good day Mr. Schmidt") instead of using a generic salutation ("Dear customer").
  • Creating serial QR code letters: We can generate dynamic QR codes in series and print them on your letters.
  • First-class print quality: We guarantee flawless printing. Decreasing color intensity (a typical problem with self-printing), stripes or a skewed printed because of incorrect paper feed, there is no such thing with us.

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Sticker and label printing:
Away from the window envelope

Make sure that your letters attract attention and are guaranteed to be opened - by avoiding commercially available window envelopes! Promotional mail in cheap envelopes with a transparent address field (possibly still saying "To all households") is hardly effective. Much more eye-catching are letters in closed envelopes made of high-quality paper. Since we also offer sticker and label printing, we can easily add address labels to your form letters in closed envelopes 

  Mandatory mask: woman posts sign to print

Whether it's direct mail, change notices or invoices: We handle your mail merge jobs quickly and effectively. We know what matters when printing and sending and what error sources to watch out for. Would you like to learn more about how you can use Mail Boxes Etc. to produce bulk mail in a highly convenient way and have it sent? Contact us, we will be happy to advise you.

Free consultation

Mail Boxes Etc. (MBE) is the world's largest graphic arts, printing, packaging and mailing services network, with more than 1,600 locations in more than 40 countries.

We are locally your personal contact for printing and marketing solutions of all kinds.

  Schedule a free consultation with Mail Boxes Etc. for your graphic and print products.

Contact MBE Center


Graphic & Print Overview

MBE Deutschland GmbH • Bundesallee 39-40a • 10717 Berlin • Tel. +49 30 72 62 090 • Fax +49 30 72 62 09-250 • •

Mail Boxes Etc./MBE Centers are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main national and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centers. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centers ("farming"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of MBE Worldwide S.p.A. (All Rights Reserved). The services offered by the individual MBE Centers can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorization of MBE Deutschland GmbH. We accept no responsibility with regard to the unauthorized use of the material available on this Internet site, the information and/or the data contained herein.


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