Store fronts design with MBE: Foiling, stickers, posters

Storefront design


Shop Window Design: Eye-Catching Advertising

The shop window is an essential part of retail marketing – it is the point of contact between the store and the customer and the first thing that passersby notice about a shop or a store branch. The significance of shop windows has long been underestimated, even though shop windows (and shop window advertising) have been around for almost 250 years. Today, based on advertising psychology studies, we know that shop windows have an impact on two levels: cognitive and emotional. The conveyance of information (written messages like "SUMMER SALE" or "50% off everything") appeals to customers on a cognitive level, while the presentation, including color schemes, decorations, and lighting, reaches the viewer emotionally.

Do you want to make the most of your shop window as a communication tool for your store? Opt for modern shop window design and the use of high-quality print products! Mail Boxes Etc. supports you in shop window design with various printed materials: we provide window films, window decals, window tattoos, signs, posters, and printed display walls. Whether you focus more on text or on photos and graphics doesn't matter. Just let us know what you have in mind, and we will make it happen!

Contact the MBE Center


Clear View or Closed Scene?

The first thing you need to decide is the type of shop window design you want to create: Do you want to allow outsiders to see inside your store – or do you want to create a shop window scene with a backdrop (= using an opaque display wall)? Both options have advantages and disadvantages. Clear view concepts are more inviting and reduce the "threshold fear" for passersby to enter your store – that's the advantage. The disadvantage is that with a clear view into the store, the viewers' attention might not be captured by the advertising messages in the shop window, potentially causing them to overlook them. Display wall concepts work exactly the opposite way.

In general, clear view concepts are more suitable for large stores with visually appealing product displays that attract customers even without attractive shop window decorations. Display wall concepts are better suited for small shops with a manageable range of products or without products on display (such as travel agencies, tanning studios, and massage salons). The display walls can be self-printed or serve as supports for posters or stickers. Mail Boxes Etc. offers a variety of large-format printing solutions for display wall design – from printed displays to banners and roll-ups.

Designing Shop Windows with Print Advertising Materials: What are the Options?

1. Advertising on the shop window glass – this includes window films and window decals. A distinction needs to be made between exterior and interior decals: Exterior decals are applied to the outside of the window and are bright and easily visible regardless of the sun's position. However, they are susceptible to weather conditions. Interior decals are applied inside the store, behind the shop window glass (text on interior decals needs to be printed in mirror image). They are weather-resistant and cannot be damaged by vandalism, but their effectiveness might be affected by glass reflections.

2. Advertising in the area immediately behind the shop window – this includes posters that are hung or placed behind the shop window glass (e.g., in a sandwich stand).

3. Advertising on display walls behind the shop window – this includes printing on display walls and directly sticking advertising posters/stickers onto the display walls.

What to Consider in Shop Window Design?

Creating effective shop window designs is an art in itself. It's no coincidence that the profession of "shop window designer" existed until 1975. (Today, the profession is called "visual merchandiser"; it encompasses not only shop window decoration but also other marketing-oriented design work in publicly visible areas.)

Of course, every store owner can take shop window design into their own hands – and with the support of a professional print partner like Mail Boxes Etc., you can achieve equally good advertising effects as with the help of service providers. However, there are a few fundamental things to consider:

Thematic Presentation

Shop window designs are more appealing when they have a theme. The theme can be seasonal (e.g., "Summer," "Vacation," "Christmas") or business-related (e.g., "Grand Opening," "Discount Weeks"). Consider how you can create a holistic presentation for your chosen theme and complement your print advertising materials with appropriate decorative items, such as a parasol or oversized (play) banknotes.


No matter how creative a shop window design concept is, it will eventually become "worn out." This doesn't apply to corporate design elements such as the store name or the affixed business logo. However, banners with the inscription "Summer Sale" should have disappeared from the shop window by the end of summer or have been replaced by other banners. Outdated shop window advertising is not credible; it can even discourage potential customers from entering the store. Depending on the type of advertising material, consciously choose either enduring shop window film (for name lettering or slogans) or poster printing (for non-permanent advertising messages).

Use of Lighting

Lighting is an important aspect of shop window design: the brighter it is behind the glass, the better the shop window advertising will be perceived from the outside. Therefore, ensure adequate lighting. With the help of modern LED spotlights, you can achieve great effects, and the energy consumption of LED lighting is so low that even nighttime lighting doesn't incur significant costs.

Avoid These Mistakes

What should you avoid in shop window advertising? Apart from not tolerating dirty windows (the best shop window advertising is useless if it cannot be seen clearly), refrain from publishing misleading messages. If there's a huge "50% off" sticker on your shop window, make sure you offer corresponding discounts and not just 20 or 30 percent off. Avoid making advertising claims that cannot be proven true (e.g., "cheapest hair salon in town"), as this can lead to legal consequences.

However, it is legally permissible to display products in the shop window that are not available for purchase – such as art objects or sample items or individually reserved pieces: According to German jurisdiction, the shop window display is not a direct offer. Therefore, customers have no right to receive a product displayed in the shop window.

Summary: Shop window advertising works when done well

With the help of Mail Boxes Etc., you can turn every shop window into an effective communication platform. Don't waste the potential eye-catching effect of your store window with hand-lettered posters (which always look unprofessional); instead, rely on high-quality printed posters, decals, and window films. We are happy to provide comprehensive advice on the available options and the suitability of each advertising material.

We look forward to your inquiry!

Contact the MBE Center

*The service offering may vary depending on the location and MBE Center.

Other MBE Solutions
Serial letters
Promotional items
Roll-up Banner
Serial letters
Mail Boxes Etc. is your partner for mail merge: we ensure that your mail merge letters are printed in the best quality, assembled to a high standard and sent out error-free.
Hand over the time-consuming and demanding trade fair preparations to Mail Boxes Etc. and devote yourself to your main business. MBE has extensive expertise in trade fair services and knows its way around trade fair sites all over the globe.
Promotional items
Whether ten thousand balloons for a sponsored festival, three hundred beer mats for a Christmas party with potential customers or 50 USB sticks for a targeted mailing campaign: we print promotional gifts of any kind for you in any quantity.
Mail Boxes Etc. supports you and your company or organisation in all areas. From layout planning to paper selection to final dispatch - with us you can print and send your mailing. Efficiency, a fair price-performance ratio and a high level of data security are always our focus.
Roll-up Banner
Roll-up banners are popular classics of mobile advertising technology. They can be set up quickly and easily at any location. Mail Boxes Etc. offers you a comprehensive range of services for this effective advertising tool.
MBE Deutschland GmbH • Bundesallee 39-40a • 10717 Berlin • Tel. +49 30 72 62 090 • Fax +49 30 72 62 09-250 • •

Mail Boxes Etc./MBE Centers are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main national and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centers. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centers ("farming"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of MBE Worldwide S.p.A. (All Rights Reserved). The services offered by the individual MBE Centers can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorization of MBE Deutschland GmbH. We accept no responsibility with regard to the unauthorized use of the material available on this Internet site, the information and/or the data contained herein.
At the moment there are no Service Centers in ##COUNTRY##.
If you are interested in opening a Center or acquiring the Licence please contact: